Lyrics.
A special song and lyrics were created and composed for Ripleytón, which was then used as the main theme of the campaign and was present at all times.
The dance.
With the help of one of our ambassadors, @mafebertero, we developed a dance with simple steps so that participants in the campaign could learn it and be motivated to be part of our kickoff video.
So, an internal campaign was developed to encourage Ripley employees to participate in various activities to raise funds for the children of the Teletón, giving life to RipleyTón.
we had a 10-second spot on broadcast, cable, and digital platforms, showcasing our commitment and featuring the same internal campaign participants, along with Ripley's faces and the children from Teletón.
