Hi!
I’m Beca.
I have always wanted to be creative, exploring painting, theater, and music from a young age. I dreamed of “selling” things to people with stories that conveyed something deeper.
When I started my career, my goal was to save enough money to travel the world. Although I did a Work & Holiday in Australia, my path took unexpected turns. My passion for creativity and learning, along with my commitment to creating opportunities for others, pushed me to move forward. This is when I joined the Círculo de Creativas de Chile, a community of women focused on “being your best version,” empowering new generations, highlighting talents in the industry, and raising awareness that “there are creative women, but we need to believe in and create those spaces.” As a member, I passionately advocate for justice and equality, and as a true Gemini, I am an adventurous spirit excited about communication, storytelling, and the power of teaching and learning new things.
My dedication to social responsibility shines through my work with brands like Ripley, participating in campaigns such as “Ripleytón,” “No More Bullying,” and “Let the Good Multiply,” as well as nonprofit efforts for Fundación Las Rosas like “It’s Time to Help.” I even created my own campaigns during the pandemic, such as “Take Me Home,” to bring stranded Chileans back from Mexico on a humanitarian flight. These initiatives continue to push boundaries and promote inclusion and positive change within the industry.
In January 2025, I decided to accept a new challenge, crossing borders and taking my career on a new professional path, taking it international. I currently work as a Senior Copywriter for Wild, an agency in Monterrey, Mexico, which opened the doors to my creativity, working for international brands such as General Motors, Oxxo, John Deere, and others.
Experience.
(2025) Wild, Monterrey - México.
(2024) Freelance Copywriter.
(2023-2024) FAN.
(2021-2023) McCann Worldgroup.
(2019-2020) Dos Alas.
(2018-currently) Member Creative Circle Chile.
(2018-2019) Leche.
(2018) Global.
(2017) VML.
(2017) Publicis.
(2016-2017) McCann Worldgroup.
(2015-2016) Working Holiday Australia.
(2013-2015) VML.
(2012-2013) Promoplan.
(2011-2012) Dentsu.
Festival Jury.
✹ 2023 / Pizca Festival + Roastbrief / Metal Jury / Argentina
✹ 2023 / FIAP / Webinar Face to Face / Speaker / EE.UU.
✹ 2023 / Portfolio Night / Jury / Chile
Side Projects.
@Rbk_writes
Awards & Recognitions.
✹Sabre Latam.
2023 / Consumer Products and Services.
✹ Cannes Lions.
2022 / See It Be It Latam Winner.
✹High Potential Talent.
2022 / McCann Worldgroup.
✹Ecommerce Award.
2023 / Ripley Chile / Ripley.com
2022 / Ripley Chile / Ripley.com
2021 / Ripley Chile / Ripley.com
✹ Echo Latam.
2020 / Champion Cat / CatFlix / Gold / Best Use of Social Media.
2020 / Champion Cat / CatFlix / Gold / Best Video Content.
2020 / Champion Cat / CatFlix / Bronze / Best Use of Brand Content.
2019 / Champion Cat / CatFlix / Silver / Silver | Best Use of Video Content.
✹ Invisible Creative.
2020 / May / Highlight of the month / Círculo de Creativas Chile.
✹ Effies.
2023 / Shortlist / McCann Worldgroup / Ripley / Para, Piensa, Postea.
2017 / Silver / McCann Worldgroup / Fundación las Rosas / Es tiempo de ayudar / MKT Social sin fines de lucro.
2016 / Bronze / McCann Worldgroup / Nestlé / Dulce Receta / Interactivos.
2015 / Gold / VML / Movistar / La Revancha / Institutional Corporate.
2015 / Gold / VML / Movistar / La Tiendita / Telecom.
2014 / Silver / VML / Movistar / FireFox / Launches.
2014 / Gold / VML / Movistar / Like a Boss / Business to Business.
2014 / Gold / VML / Movistar / Modo Mundial / Sustained Success + Promotions.
✹ Grand Prix
2015 / Winner / VML / Movistar / La Revancha / Integrated Campaign.
2014 / Winner / VML / Movistar / Modo Mundial / Integrated Creativity.
✹ Achap
2015 / Gold / Movistar / La Revancha / Branded Content + Film.
2015 / Bronze / Movistar / La Revancha / Digital Campaign.
2015 / Silver / Movistar / La Revancha / Virals.
2015 / Gold / Movistar / La Tiendita / Film.
2015 / Bronze / Movistar / La Tiendita / Integrated Creativity.
2015 / Silver / Movistar / La Tiendita / Promo Activation.
2014 / Gold / Movistar / Modo Mundial / Integrated Creativity.
2014 / Bronze / Movistar / Modo Mundial / Service Companies.
2014 / Silver / Movistar / Roaming / Empresas de servicio privadas y públicas.
✹ Chilean Creative Circle.
2024 / Fepi / Argentina.
2023 / Censo de Creativas.
2023 / Campus Creativo / Universidad Andrés Bello / Speaker.
2023 / Marcha de Creativas / Speaker.
2022 / Winner / Achap / Más Creativas / Organizaciones que inspiran.
2020 / Telemadrinas.
2020 / Creativas en Pantuflas.
2019 / She Talks.
2018 / 1er Congreso de Escuelas de Publicidad en Chile / Universidad de Chile.
2018 / RadicalFest
Contact.
✉ holabecachero@gmail.com